How to Find Your First SEO Gig on Upwork ( From Experience )
Welcome to the world of SEO, where the demand for skilled professionals is higher than ever. As a marketer and entrepreneur, I know how challenging it can be to land your first gig.
That's why I want to share some great tips on finding your first SEO gig on Upwork. With this guide, you'll learn how to position yourself as a valuable asset to potential clients and find opportunities that align with your skills and interests.
1. Assemble a portfolio that showcases your finest work.
This is crucial. ❗
In today's digital landscape, your online portfolio can differ between getting lost in the crowd or standing out from the competition. You can demonstrate your skills and expertise to potential clients by showcasing your websites and even bypass the interview process.
A strong portfolio can be the key to opening doors and launching your career as an SEO professional. So, don't underestimate the power of a great online portfolio - it can make all the difference.
2. Perfect your profile
Polish your profile until it shines. Your online profile is an advertisement for your freelance business and is crucial in standing out in a crowded market. Take the time to fill it out in detail and ensure it accurately represents who you are and what you have to offer.
Don't settle for a generic stock image; use a photo of yourself. Personalization is key and will help potential clients connect with you on a deeper level, thereby increasing your chances of landing a gig. Remember, your profile is people's first impression of you, so make sure it's great.
3. Write detailed proposals and provide value upfront
Provide value upfront. Sometimes customers show their websites and ask for a particular task, recommendation, or advice. Take the opportunity to showcase your expertise. Write detailed proposals demonstrating your understanding of the problem and offering solutions that exceed the client's expectations.
Instead of just describing what you'll do, provide a glimpse of the value you can deliver by going the extra mile and doing 20-30% of the job upfront. This will set you apart from your competition and increase your chances of landing the gig.
4. Be super active
Be relentless in your pursuit of success. When finding your first gig on Upwork, quantity is as important as quality. Apply to as many gigs as possible, and don't be afraid to cast a wide net.
In my experience, it took applying for more than 30 jobs before landing my first gig. And if you need to, don't hesitate to invest in additional Upwork connects to increase your chances of getting hired. Remember, persistence pays off, and being super active in your job search can be the key to success.
5. Niche down
Find your niche and own it. In today's crowded market, the key to success is to specialize and become an authority in a specific area. Whether it's keyword research or site audits, find your sweet spot and become a pro.
By focusing your efforts and honing your skills in a specific area, you'll be able to offer more value to potential clients and stand out from the competition. Don't be afraid to niche down and become the go-to expert in your field.